Justin first became involved in digital marketing when he was 18, conceptualizing a consumer-facing exotic car collection website and using a simple, yet archane web composer tool to implement it. “Site content” (term used loosely) consisted of amateur photos taken on a digital camera, and a font scheme no more more advanced than the use of Arial, Italics, and Bold.
Nonetheless, the website filled an important need and showcased product in a way that was actually was pretty good looking — for the times — when it was all said and done. And without realizing it until much later, Justin then went on to gain valuable hands-on digital marketing experience in every role he was in for the next 7 years. After performing in-house digital marketing roles at commercial real estate firms to automotive dealerships and student organizations, he started his own marketing firm specializing exclusively in copywriting.
That firm, Business Writing Solutions, was born when Justin recognized a problem: businesses need well-written communications, but often lack the time or expertise to effectively create it. His solution: He would write and otherwise create material for them, and it would be effective because of his hands-on prior business experience and BA in English.
Fast-forward 3+ years, Business Writing Solutions was re-branded to Lincoln Digital Group.
In the 5 years since Lincoln Digital Group first launched in 2013 as an integrated full service marketing and advertising agency, Justin has been extremely fortunate to collaborate with some of the most well-run and successful businesses in their respective industries.
His experience has included leading the Agency of Record for the second-largest luxury automotive group in the nation by sales (Braman Motorcars); the #1 Land Rover retailer in the nation for 2017 (Land Rover Tampa / Reeves Import Motorcars); a publicly-traded nationwide auto transport company (Save On Transport, ticker: PTRA), an award-winning Palm Beach luxury homebuilder (Beacon Construction Group) and countless other successful business, spanning the architecture, legal, jewelry and medical industries, among others.
Notably, Justin has successfully negotiated custom digital marketing sponsorships with LiveNation on behalf of clients, and also possesses international marketing experience in Canada, China, Colombia, Costa Rica and Mexico — much of it while serving as the Latin America Agency of Record for Stiebel Eltron, a multi-national manufacturing company that is the world leader in tankless electric water heaters.
His brand experience includes leading multi-channel digital marketing campaigns for two reputed Swiss watch manufacturers: Carl F. Bucherer and Corum. His work with these brands, combined with his service to 10 different luxury automotive brands, luxury homebuilders and fine jewelry retailers underscore that the vast majority of his experience has been gained while working with luxury and premium businesses.
A keynote speaker and thought leader, Justin is experienced delivering digital marketing measurement presentations to C-level executives — notably at the 2018 Fall CFO Roundtable hosted by international accounting firm Crowe LLP.
September: Fall CFO Roundtable – Chicago, presented by Crowe
September: Fall CFO Roundtable – Dallas, presented by Crowe
October: De-Mystifying Digital Marketing, presented by The Chamber of Commerce of the Palm Beaches
January: De-Mystifying Digital Marketing, Part II, presented by The Chamber of Commerce of the Palm Beaches
April: 5 Remote Work Tips for Immediate Action (Webinar), presented by The Chamber of Commerce of the Palm Beaches
May: 7 Ways to Analyze the Second Half of 2020 for Marketing Opportunity(Webinar), presented by The Chamber of Commerce of the Palm Beaches
Justin has been featured in digital and traditional media. View Insight for re-publications and excerpts.
Learn more about Lincoln Digital Group’s advanced digital marketing solutions.
Seeking Talented: Developers for PHP, iOS & Android; UI/UX designers; Graphic designers; Copywriters; Digital Strategists.